To foster the world’s greenest shopping environment in Hong Kong.
- To provide an effective platform to foster a green shopping environment which:
- encouraging stronger collaboration between shopping mall operators and shop tenants to adopt green practices;
- promoting behavioural change of mall operators, shop tenants, shoppers and the wider community;
- To serve as a one-stop resource point for information and opinion exchange among the government, shops and their value chains, industry and the communities;
- To create an eco-centric business environment.