Ever Rejuvenated, Sustained Vitality
Chow Sang Sang has always been committed to its brand philosophy of “Ever Rejuvenated, Sustained Vitality”. In recent years, it has become the first jewellery company in Greater China whose near-term emissions reduction targets were approved by the Science Based Targets initiative (SBTi).
In designing its stores and operations, Chow Sang Sang brings elements of sustainability into everyday life, striving to collaborate with customers to reduce carbon emissions and uphold the spirit of “Sustained Vitality”.
Enhancing Energy Efficiency in Stores
As early as 2015, Chow Sang Sang began to switch to more energy-efficient LED lights in its Hong Kong stores. It also participated in the Government's “Energy Saving Charter” and implemented the recommendations from CLP's energy audit, further improving the energy efficiency performance of its stores. To go even further, it proactively discussed and collaborated with various shopping malls to standardise the timing of outdoor lighting for its stores. This reduction of unnecessary electricity consumption resulted in the brand receiving the Platinum Award in the “Charter on External Lighting”. In 2024, it also installed solar panels on the rooftops of its self-owned stores, making an even greater effort to support the development of renewable energy.
An Eco-friendly Shopping Experience
To connect with customers and address environmental issues, Chow Sang Sang has used the theme of environmental protection in a number of its stores. For instance, its Harbour City branch is the first jewellery store in Hong Kong with a marine theme. Employees in the store are “Coral Ambassadors”, promoting the importance of marine conservation to customers and raising environmental awareness by inviting them to participate in a Coral Restoration Programme.
Additionally, the brand actively promotes paperless operations by using electronic product catalogues and certificates, and encouraging customers to use electronic receipts and policies, further reducing paper consumption.
“Ever Rejuvenated, Sustained Vitality” has always been the cornerstone of Chow Sang Sang’s environmental protection journey. As it now looks to the future, it remains dedicated to providing its customers with a diverse, high-quality and environmentally friendly retail experience.
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▼ Solar Panels for Self-owned Stores
▼ Branch with Marine Theme
▼ Coral Restoration Programme
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